The Danish Design DNA

What does it mean when something is “Danish design”? With The Danish Design DNA, we have mapped out the features that characterise the thousands of different ideas that are conceptualised, designed and produced with the help of Danish designers.

The Danish Design Council, Danish Design Centre, The Royal Danish Academy of Fine Arts Schools of Architecture, Design and Conservation and Design Museum Denmark have mapped the Danish Design DNA.

The Danish Design DNA consists of ten values that are of course not unique to Danish Design. However, when put together like a string of DNA, they show what makes Danish design unique.

Human

social

Holistic

Quality

Craft

Trans-formative

Factual

User-driven

Simple

Durable

Interviews on the Danish Design DNA

We have asked members of the international advisory board to Danish Design and the Danish Design Council what characterises Danish Design?

Afspil video

Anne-Louise Sommer

Director, Design Museum Denmark

Christian Holmsted Olesen

Head of Exhibits and Collections, Design Museum Denmark

Ane Cortzen

Tv host and architect

Mads Quistgaard

Design Director, urgent.agency

Afspil video
Afspil video

Jens Martin Skibsted

Founder and Creative Director, Skibsted Ideation

Rasmus Ibfelt

Partner and Creative Director, e-Types Studio